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Practical articles for Shopify makeup brands on helping shoppers choose lip shades online. Find straightforward answers about virtual try-on, from whether it suits your range to what to look for in the software.

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Soft crimson and pale rose gradient, used as a placeholder cover image

Guides3 min read

Is lip virtual try-on right for your store?

Try-on isn't the right fit for every makeup brand. Here is a simple way to weigh up your lip range, your shoppers and your team before you commit to anything.

Soft lilac and dusky rose gradient, used as a placeholder cover image

Technology2 min read

What lip try-on software actually does behind the camera

A plain-English look at how try-on software finds a shopper's lips, applies colour and finish, and keeps the result looking natural, without needing to read any code.

Pale rose and lilac gradient with a deeper rose corner, used as a placeholder cover image

Setup2 min read

A practical checklist for setting up your lip shades

Good try-on starts with good shade data. This checklist covers what to gather, how to name things and what to review before anything goes live in your Shopify store.

Dark aubergine gradient with a crimson glow, used as a placeholder cover image

Strategy2 min read

Why shade uncertainty slows down online lipstick sales

Shoppers can't test a lipstick on their own lips through a screen, so many hesitate or leave. Here is how that uncertainty shows up and why it is worth taking seriously.

Soft blush and lilac gradient, used as a placeholder cover image

Guides2 min read

Questions to ask before choosing a try-on provider

Not every try-on tool suits every brand. These are the questions I would ask any provider about accuracy, setup, support and cost before signing up.

Pale lilac and pink gradient with a rose corner, used as a placeholder cover image

Strategy2 min read

Keeping your team's workload light when you launch try-on

A new tool shouldn't mean a new pile of tasks. Here is how to plan a launch so your team spends its time on decisions, not on setup.

Pale rose and lilac gradient with a hint of aubergine, used as a placeholder cover image

Technology2 min read

Photos, swatches and try-on: what each one tells a shopper

Product photos, swatches and virtual try-on each answer a different question for a shopper. Understanding the difference helps you use all three well.

Find out if lip try-on is right for you

Book a free call to talk through your lip range, goals, and any questions about try-on. Together, we'll see whether it's a good fit for your store, with no commitments