Keeping your team's workload light when you launch try-on

Most makeup brands have small teams with full calendars. A try-on launch that adds weeks of extra work is a launch that gets postponed. The good news is that most of the work can sit outside your team if you plan it that way.

Decide who decides

Pick one person to approve shades and one to approve the private preview. They don't need to do the work, only to make the calls when asked.

Keep the first launch small

Start with the shades that matter most. You can add the rest once the first set is live and you are happy with how it works.

A simple order of work

1. Agree the scope and the shades for the first launch.
2. Share the shade information once, in one place.
3. Review a private preview and note any changes.
4. Approve the launch when you are happy.

Plan for after launch

Think about what happens next: who watches how shoppers use it, and who decides whether to add more shades. A short review a few weeks in is usually enough to keep things on track.

Your time, spent well

With a clear owner, a small first launch and a simple order of work, try-on can fit around a busy team instead of taking it over.