Turn more of your lip-shade browsers into buyers

I set up each shade as accurately as the software allows, checking colour, coverage and finish against your product references. Someone on your team who knows the products reviews the previews, and I refine them based on their feedback. If a shade can’t be shown credibly, I’ll recommend refining it further or leaving it out of the launch.

The preview gives shoppers a useful idea of how a shade may look on them. Lip colour, lighting and screens can all affect it, so I add a short tips pop-up to help shoppers get the best results. Try-on can’t show how a formula feels or wears.

Try-on helps interested shoppers feel more confident choosing a shade, which may encourage more of them to buy. Whether conversions increase after VTO installation depends on whether shade uncertainty is holding your customers back, how much traffic your lip products get and how well your shades are represented.

That’s why I assess the opportunity before you commit. After launch, we review usage, customer feedback and shopping data together, so you can see whether it’s worthwhile for your brand.

Not necessarily. A higher price doesn't automatically mean a better-looking preview. Price mostly reflects usage, such as how many products you can add and how many try-ons are available for shoppers each month. In my own experience, some lower-priced options represented shades just as well as expensive software.

I'll recommend the provider and plan that fits your range, budget, and expected traffic, and explain why. If something you clearly need costs more, I'll explain why it's worth considering, so you can decide with all the facts.

As little as possible. I handle the research, setup and testing. Your team shares goals and product details at the start, reviews the shade previews and store experience, and approves the launch. One main contact keeps things simple, and we’ll agree the time involved before work begins.

Your store keeps working as it does now. Try-on is an extra option, so shoppers can still browse, choose shades and buy without using it.

Before launch, I test everything, including loading speed on mobile and desktop, the normal shopping journey, and that each previewed shade leads to the correct product in the cart. You’ll see it all in a private preview first. If anything isn’t right, I’ll fix it or explain your options before you approve launch.

No. Your brand owns the provider account, and you pay the provider directly. At handover, you’ll receive a clear record of your setup, so anyone can understand how it works.

Once the 90 days are up, there’s no ongoing fee to me. Your only running cost is the software subscription. If you need help later, for example with new shades, you can ask me for a separate quote, manage it yourselves or bring in someone else. It’s entirely your choice.

I’d start by finding out what went wrong: how the shades looked, whether shoppers found and used try-on, and what feedback and results showed.

From there, I’d explain exactly what I’d change and why, whether that’s refining the shades, improving the shopping journey or switching software. If I can’t see a credible reason to expect a better experience, I’ll tell you before you commit.

No. I work entirely remotely, so there’s nothing to post. I configure your shades using digital references, such as your product photos, swatch images and shade descriptions, most of which I can gather straight from your store. You then review the previews to check they represent your products well.