Choosing software is easier when you know what to ask. Providers will happily show you their best demo, so the aim is to look past it and see how the tool will work for your range, your store and your team.
About accuracy
- Can I see my own shades, not just a sample palette?
- How does the tool handle different finishes?
- How does it look on a wide range of skin tones and lighting?
About setup
- Who prepares and uploads the shade information?
- How long does a typical setup take?
- Can I review a private preview before it goes live?
About support and cost
Ask what happens after launch. Is there support if a shade needs changing? How are updates handled when you add products? Make sure you understand the pricing and what it covers, including any limits on usage.
The best answer is a clear one. If a provider can't explain something simply, keep asking.
Compare in the same way
Put your questions to each provider in the same order and keep notes. It makes the differences much easier to see when you look back over them.
If you would rather not do this alone, I have tested providers side by side and can share my honest view on a free consultation.
Choosing with confidence
A good provider will welcome your questions. Take your time, ask for your own shades and choose the option that fits your store, not just the one with the slickest demo.
Alba
Founder, Alba VTO
