Most of the work in a good try-on launch happens before any software is switched on. If your shade information is tidy, setup is quick and the result looks right. If it is scattered, everything takes longer.
Gather your shade information
- List every lip product you plan to include, with its exact shade name.
- Add the colour reference for each shade from your product team or lab.
- Note the finish: matte, satin, gloss or something in between.
- Confirm which shades are live, limited or being phased out.
Name things the way shoppers do
Shoppers search and compare using the names on your product pages. If the names in your try-on differ from the names in your store, people get confused about which shade they are looking at.
Keep names consistent
Use the same spelling, capitalisation and order everywhere. A shade called Rose Petal on the product page shouldn't appear as Petal Rose in the try-on.
Review before launch
Before anything goes live, look at every shade on a few different faces. Check these points:
- The colour looks like the real product
- Matte and glossy finishes look different from each other
- Names and order match your store
- Nothing appears for products that aren't available
Review the shades on your own face first. If a colour surprises you, it will surprise a shopper too.
If you would like help working through the list, you can book a free consultation and we can go through your range together.
Ready to go live
With your shade information gathered, named consistently and reviewed, launch is mostly a matter of switching things on. The preparation is what makes it feel effortless.
Alba
Founder, Alba VTO
